build your profitable product business with mel robbins thelotco business podcast
thelotco business podcast is dedicated to helping businesses in the fashion, retail and design industries not just survive but also thrive!! It’s a show that brings you tips, tricks and strategies to help you as an entrepreneur start, manage, and grow your creative business.
If you are a small business and feeling stuck on what to do next or how to actually kick start your idea, then tune in for some straightforward, practical business advice as well as interviews with inspiring females in the fashion, beauty and homewares space who will share not just what they do, but also how.
We cover marketing, finance, motivation, mindset and so much more. Walk away inspired to know how to start your own business or take these tips to help you grow and love the business you have now.
For coaching, courses and business advice with me check out link text or come say hi in the DMs on my socials @thelotco I can’t wait to help you guide you on your small business journey!!!
Episodes
173 episodes
5 Things Every Promo Email MUST Have (If You Want Sales!)**
5 Things Every Promo Email MUST Have (If You Want Sales!)**If your promo emails are getting meh opens or zero clicks, this quick-hit episode is your wake-up call. After reviewing dozens of client emails inside Nail Your Email Ma...
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Season 5
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Episode 171
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7:26
How Yeseco Used Kickstarter To Build A Brand (special guest Jamie Phillips).
Kickstarter Wins, Manufacturing Nightmares and a Sink Brush That Broke the Internet: The YesECO Story with Jamie PhillipsToday I’m chatting with Jamie Phillips, founder of Yeseco, creator...
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Season 5
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Episode 170
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50:46
Getting Stocked Isn’t the Finish Line, It’s the Start Line
You’ve landed your dream retailer. Your products are on the shelf. Now what? Most brands think their job is done once they’ve been stocked, but that’s just the beginning. In this episode, I break down the three stages of post-deliv...
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Season 5
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Episode 169
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14:30
Why Email Is the Secret to Consistent Sales (When Social Isn’t Working Anymore)
Welcome back to thelotco Business Podcast, I’m Melissa Robbins, your product-based business coach, retail strategist, and founder of thelotco.After 25 years in the industry, I’ve seen behind the scenes of hundreds of brands and retailers...
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Season 5
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Episode 168
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18:17
Your Product Is Great. Here’s Why It Isn’t Selling
If you’ve ever said, “My product is so good… why isn’t it selling?” then this episode is for you.I’ve been getting message after message about this one since I sent an email earlier in the week, so I knew I had to dive deep...
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Season 5
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Episode 167
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17:04
The Power of Saying Yes: How One Opportunity Can Change Everything
In this episode, I take you behind the scenes of my 20+ year journey with Life Instyle — from exhibiting her own kidswear brand Moppit, to becoming a buyer, educator, speaker, sponsor, and now judge for the Life Instyle Ne...
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Season 5
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Episode 166
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15:51
From Beanies to Bestsellers: How Acorn Kids Grew a Seasonal Niche into a Year-Round Brand
A Melbourne winter. A real gap in kids’ wool headwear. A founder with a finance brain and a product heart. That is how Acorn Kids began. In this episode, Fiona Savaris shares how a winter beanie line turned into a year-round he...
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Season 5
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Episode 165
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46:34
Why Your Product Isn’t the Most Important Part of Your Product Business.
Your product might be beautiful, high-quality, and everything your customer needs… but here’s the truth: that alone isn’t enough to grow a profitable business.In this episode, I’m diving into the mistake so many founders make, putting 99...
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Season 5
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Episode 164
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9:40
Perseverance, Passion and Desire To Build A Unique Jewellery Brand- With Vania Truchsess.
What if one partnership could change your entire brand trajectory? Meet Vania Truchsess—Venezuelan-born, New Zealand-based jewelry designer whose handmade pieces landed in
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Season 5
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Episode 163
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46:53
From First Trade Show Nerves to 6 New Stockists: Inside Mennie Brand’s Melbourne Life & Style Debut (Costs, Leads, Follow-Up Wins + What We’d Do Differently)
Andrew from Mennie Brand is back for part two, and we’re cracking open the real trade show debrief from his first time exhibiting at Melbourne Life Instyle. We talk expecta...
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Season 5
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Episode 162
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35:29
Abundance vs Scarcity Mindset: How to Shift and Grow Your Product Sales
Abundance Mindset Isn’t Woo — It’s Your Business SuperpowerIs “abundance” just another fluffy buzzword? Nope. In fact, your mindset may be the difference between giving up on your product business too soon or building one that act...
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Season 5
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Episode 161
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18:11
From Factory to Front Door: The Realities of Freight & Logistics for Product Businesses
If you’ve ever felt like freight is a dark art shrouded in mystery, you’re not alone. In this episode of thelotco Business Podcast, I sit down with Christine Kanin from Pivot Fr...
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Season 5
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Episode 160
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38:39
Inside the Trade Show Trenches: What Really Went Down at Recent Australian Trade Shows
In this episode, I’m giving you the ultimate insider scoop from the recent Australian trade show circuit Life Instyle, Reed Gift Fairs, and AGHA.Whether you were there, thinking about exhibiting next time, or wondering what the heck goes...
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Season 5
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Episode 159
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19:41
Why Reviews Matter More Than You Think And How to Actually Get Them
Let’s talk about one of the most underrated, powerful tools in your business toolkit REVIEWS. They cost you nothing but can absolutely skyrocket your credibility and sales. And yet… so many of you forget to ask for them, or don’t know how to us...
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Season 5
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Episode 158
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12:34
From Burnout to Bold Moves: How Lucy From Mink and Me Transformed a Rural Retail Store.
In this raw and refreshing episode of thelotco Business Podcast, I chat with Lucy Moss founder of Mink and Me, a vibrant lifestyle brand that blossomed from a tiny rural shop into a bold online store and now a budding wholesale business....
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Season 5
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Episode 157
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56:16
The Unboxing Experience That Keeps Customers Coming Back
If you’re still shipping your gorgeous product in a plain satchel with an invoice and a whisper of bubble wrap… we need to talk.In today’s episode of The Lotco Business Podcast, I’m diving into one of the most underestimated but high...
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Season 5
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Episode 156
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11:19
The 7 Essential Systems Every Profitable Product Business Needs.
In this episode, I’m pulling back the curtain on what really builds a thriving, profitable product-based business—and spoiler alert—it’s not just more Instagram reels or new packaging.After decades in this industry, from fashion lecturer...
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Season 5
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Episode 155
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17:09
How Much Does a Trade Show Actually Cost? Mennie Brand’s First Life Instyle Experience
In today’s episode, I’m joined by Andrew from Mennie Brand—an art-inspired sock label that’s grown from humble garage beginnings to a wholesale brand with over 30 stockists and counting.We recorded this before Andrew exhibits at...
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Season 5
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Episode 154
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37:21
When Your Brand Feels Off: The Real Reason You’ve Stopped Showing Up
Ever looked at your brand and thought, “This just… doesn’t feel like me anymore”?Yep, same. In this episode, I take you behind the scenes of my own rebranding wake-up call (hello five-year-old podcast cover 👋) and guide you through the e...
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Season 5
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Episode 153
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9:33
10 Trade Show Mistakes That Are Costing You Sales (And What to Do Instead)
If you're investing time, money, and energy into exhibiting at a trade show, the last thing you want is to walk away with zero results (or worse… minus dollars and dashed confidence 😬).In this episode, I break down the 10 biggest mistake...
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Season 5
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Episode 152
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11:19
How to Add a Digital Income Stream to Your Product Biz
This week, we’re rewinding a very popular episode of the podcast—and trust me, it hits even harder right now.If you’ve ever thought about adding a digital layer to your product-based business—or if you’re quietly wondering what’...
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Season 5
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Episode 151
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17:18
5 Reasons Your Brand Identity is Costing You Sales
Let’s get one thing straight—your branding is not just about a cute logo or a pretty Instagram grid. If your product isn’t flying off the shelves (real or virtual), it’s time to look at what your brand is really saying....
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Season 5
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Episode 150
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8:19
From Garage to Cult Retail: The Story Behind Natural Supply Co’s 10-Year Evolution.
In today’s episode, I’m joined by two of the loveliest humans—Sarah and Celeste from Natural Supply Co. These two are not only the co-founders of one of Geelong’s most beloved retail stores, but they’ve also built a beautiful, values-led busine...
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Season 5
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Episode 149
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47:22
Contrast Is Queen: The Overlooked Secret to Higher Sales, Scroll-Stopping Brands, and Killer Conversions
In this solo episode, I’m diving into something I’m wildly passionate about—contrast. Whether it’s your website, your Insta tiles, your packaging, or your trade show banners… if your brand blends in, it’s losing money. Full stop...
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Season 5
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Episode 148
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15:43
Building Credibility and Visibility – A PR Guide with Gloria Chou
Feeling like your brand is stuck in Instagram limbo, screaming into the algorithm void? Enter: PR badass Gloria Chou. In this game-changing episode, we break down how to actually get seen, featured, and taken seriously—without spending...
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Season 5
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Episode 147
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25:56