This Product Business Life with Mel Robbins
This Product Business Life with Mel Robbins
Smart strategy for product brands & retailers who want more sales, consistent profit and a business that actually pays them.
If you’ve got a product-based business, or you’re trying to build one, and your sales feel inconsistent, your marketing feels messy, or you’re doing all the things with no real traction… hiiii, you’re in the right place.
This podcast is your no-fluff guide to growing a profitable product business across ecommerce, wholesale and retail.
We talk:
- pricing for profit (not just “what competitors are doing”)
- increasing conversion on your website
- email marketing that actually drives sales
- wholesale strategies that create predictable revenue
- what to fix first when your business feels stuck
Plus behind-the-scenes breakdowns, real client results, and honest conversations with founders in fashion, homewares, beauty and lifestyle brands.
No vague advice. No “just post more”. No BS.
Just clear strategy, practical steps, and the kind of insight that helps you make smarter decisions faster.
If you’re ready for more sales, less overwhelm, and a business that actually works… hit follow.
For coaching, courses and resources head to thelotco.com.au or come say hi on Instagram @thelotco.
Formerly called: build your profitable product business with mel robbins thelotco business podcast
Episodes
175 episodes
Busy Isn’t the Same as Profitable: A Year-End Business Reality Check
As we head toward the end of the year, I wanted to do something a little different with this episode.Instead of rushing straight into goal-setting, planning, and “new year, new energy” vibes, I wanted to create space to pause. To reflect...
Stop Assuming. Start Selling. The Beliefs Quietly Killing Your Sales
I’m switching things up in this episode and getting straight to it.No fancy intro, no long-winded warm-up. Just a real conversation about assumptions, beliefs, and the stories we tell ourselves that quietly shape how we show up in our bu...
5 Things Every Promo Email MUST Have (If You Want Sales!)**
5 Things Every Promo Email MUST Have (If You Want Sales!)**If your promo emails are getting meh opens or zero clicks, this quick-hit episode is your wake-up call. After reviewing dozens of client emails inside Nail Your Email Ma...
How Yeseco Used Kickstarter To Build A Brand (special guest Jamie Phillips).
Kickstarter Wins, Manufacturing Nightmares and a Sink Brush That Broke the Internet: The YesECO Story with Jamie PhillipsToday I’m chatting with Jamie Phillips, founder of Yeseco, creator...
Getting Stocked Isn’t the Finish Line, It’s the Start Line
You’ve landed your dream retailer. Your products are on the shelf. Now what? Most brands think their job is done once they’ve been stocked, but that’s just the beginning. In this episode, I break down the three stages of post-deliv...
Why Email Is the Secret to Consistent Sales (When Social Isn’t Working Anymore)
Welcome back to thelotco Business Podcast, I’m Melissa Robbins, your product-based business coach, retail strategist, and founder of thelotco.After 25 years in the industry, I’ve seen behind the scenes of hundreds of brands and retailers...
Your Product Is Great. Here’s Why It Isn’t Selling
If you’ve ever said, “My product is so good… why isn’t it selling?” then this episode is for you.I’ve been getting message after message about this one since I sent an email earlier in the week, so I knew I had to dive deep...
The Power of Saying Yes: How One Opportunity Can Change Everything
In this episode, I take you behind the scenes of my 20+ year journey with Life Instyle — from exhibiting her own kidswear brand Moppit, to becoming a buyer, educator, speaker, sponsor, and now judge for the Life Instyle Ne...
From Beanies to Bestsellers: How Acorn Kids Grew a Seasonal Niche into a Year-Round Brand
A Melbourne winter. A real gap in kids’ wool headwear. A founder with a finance brain and a product heart. That is how Acorn Kids began. In this episode, Fiona Savaris shares how a winter beanie line turned into a year-round he...
Why Your Product Isn’t the Most Important Part of Your Product Business.
Your product might be beautiful, high-quality, and everything your customer needs… but here’s the truth: that alone isn’t enough to grow a profitable business.In this episode, I’m diving into the mistake so many founders make, putting 99...
Perseverance, Passion and Desire To Build A Unique Jewellery Brand- With Vania Truchsess.
What if one partnership could change your entire brand trajectory? Meet Vania Truchsess—Venezuelan-born, New Zealand-based jewelry designer whose handmade pieces landed in
From First Trade Show Nerves to 6 New Stockists: Inside Mennie Brand’s Melbourne Life & Style Debut (Costs, Leads, Follow-Up Wins + What We’d Do Differently)
Andrew from Mennie Brand is back for part two, and we’re cracking open the real trade show debrief from his first time exhibiting at Melbourne Life Instyle. We talk expecta...
Abundance vs Scarcity Mindset: How to Shift and Grow Your Product Sales
Abundance Mindset Isn’t Woo — It’s Your Business SuperpowerIs “abundance” just another fluffy buzzword? Nope. In fact, your mindset may be the difference between giving up on your product business too soon or building one that act...
From Factory to Front Door: The Realities of Freight & Logistics for Product Businesses
If you’ve ever felt like freight is a dark art shrouded in mystery, you’re not alone. In this episode of thelotco Business Podcast, I sit down with Christine Kanin from Pivot Fr...
Inside the Trade Show Trenches: What Really Went Down at Recent Australian Trade Shows
In this episode, I’m giving you the ultimate insider scoop from the recent Australian trade show circuit Life Instyle, Reed Gift Fairs, and AGHA.Whether you were there, thinking about exhibiting next time, or wondering what the heck goes...
Why Reviews Matter More Than You Think And How to Actually Get Them
Let’s talk about one of the most underrated, powerful tools in your business toolkit REVIEWS. They cost you nothing but can absolutely skyrocket your credibility and sales. And yet… so many of you forget to ask for them, or don’t know how to us...
From Burnout to Bold Moves: How Lucy From Mink and Me Transformed a Rural Retail Store.
In this raw and refreshing episode of thelotco Business Podcast, I chat with Lucy Moss founder of Mink and Me, a vibrant lifestyle brand that blossomed from a tiny rural shop into a bold online store and now a budding wholesale business....
The Unboxing Experience That Keeps Customers Coming Back
If you’re still shipping your gorgeous product in a plain satchel with an invoice and a whisper of bubble wrap… we need to talk.In today’s episode of The Lotco Business Podcast, I’m diving into one of the most underestimated but high...
The 7 Essential Systems Every Profitable Product Business Needs.
In this episode, I’m pulling back the curtain on what really builds a thriving, profitable product-based business—and spoiler alert—it’s not just more Instagram reels or new packaging.After decades in this industry, from fashion lecturer...
How Much Does a Trade Show Actually Cost? Mennie Brand’s First Life Instyle Experience
In today’s episode, I’m joined by Andrew from Mennie Brand—an art-inspired sock label that’s grown from humble garage beginnings to a wholesale brand with over 30 stockists and counting.We recorded this before Andrew exhibits at...
When Your Brand Feels Off: The Real Reason You’ve Stopped Showing Up
Ever looked at your brand and thought, “This just… doesn’t feel like me anymore”?Yep, same. In this episode, I take you behind the scenes of my own rebranding wake-up call (hello five-year-old podcast cover 👋) and guide you through the e...
10 Trade Show Mistakes That Are Costing You Sales (And What to Do Instead)
If you're investing time, money, and energy into exhibiting at a trade show, the last thing you want is to walk away with zero results (or worse… minus dollars and dashed confidence 😬).In this episode, I break down the 10 biggest mistake...
How to Add a Digital Income Stream to Your Product Biz
This week, we’re rewinding a very popular episode of the podcast—and trust me, it hits even harder right now.If you’ve ever thought about adding a digital layer to your product-based business—or if you’re quietly wondering what’...
5 Reasons Your Brand Identity is Costing You Sales
Let’s get one thing straight—your branding is not just about a cute logo or a pretty Instagram grid. If your product isn’t flying off the shelves (real or virtual), it’s time to look at what your brand is really saying....
From Garage to Cult Retail: The Story Behind Natural Supply Co’s 10-Year Evolution.
In today’s episode, I’m joined by two of the loveliest humans—Sarah and Celeste from Natural Supply Co. These two are not only the co-founders of one of Geelong’s most beloved retail stores, but they’ve also built a beautiful, values-led busine...