How Can Female Entrepreneurs Overcome Money Blocks and Self-Imposed Limitations? With special Guest Carla Townsendfrom Money Mindset Hub

How are you sabotaging yourself?

Do you even realise you are doing it?

Money Mindset some of those topics that you might not even be aware of...BUT once you are, you start to notice little things in your daily life that you may need to work on to help improve the way you deal with money, how you are potentially self sabotaging yourself from earning more or holding your business back because of fears.

Are there things that trigger you that maybe you need to reviewing and trying to figure out why?

What thoughts are you having and telling the universe and therefore what are you getting back because of this!

Carla from @moneymindsethub and I explore what it means to work on your Money Mindset and some tactics to focus on to improve it today. 

The parable not fable about Good luck Bad luck is here.
 
The book mentioned The Surrender Experiment

Quote from Carla- "If you can begin to become the observer of your thoughts that wil change the trajectory of your life".
   
Take the quiz here.  

Carla | Money Mindset Expert

Money amplifies your authentic self & who you were born to be, so claim it.
In this episode of thelotco Business Podcast, I interview Carla Townsend, a money mindset and success coach. We explore the challenges female entrepreneurs face with money blocks and self-imposed limitations. Carla emphasises the importance of addressing one's mindset, behaviours, and societal conditioning around money. We discuss overcoming fear, the power of language in shaping beliefs, and the impact of upbringing on risk-taking. Carla shares a personal story, underscoring the role of perception in life events. The episode also covers the balance between persistence and pivoting, finding joy in work, and the significance of authenticity.

Money Mindset and Entrepreneurship (00:00:04) Melissa introduces Carla Townsend and they discuss the importance of overcoming money blocks and self-imposed limitations for female entrepreneurs.

Impact of In-Person Connections (00:01:07) Melissa and Carla discuss the impact of in-person connections and the importance of meeting and connecting with others in business.

Helping Female Entrepreneurs (00:02:57

Transcript

(00:00:04) - Welcome to thelotco. Business Podcast, a show all about helping you as a retailer, brand or creative understand the actual business side of running your business. I have a straightforward, practical advice about the nitty gritty of making money from your creative passion. We will be covering bite sized business and marketing lessons, as well as interviews with experts and trailblazers in the fashion, homewares and design industries. My name is Melissa Robbins. I'm a business coach, colour loving, non coffee drinking Melbournian. Let's get into it. Hello and welcome to today's podcast. I am super excited to have a special guest. Today. I have Carla Townsend, who is a money mindset and success coach who empowers purpose driven female entrepreneurs to create a business and a life that they never want to escape from. Carla has a wealth of experience, from empowering women to break free from money box and self-imposed limitations at all stages of their entrepreneurial journey. From startup to seasons. Multi seasoned, multi six figure entrepreneurs. Thank you so much for being here Carla.

(00:01:07) - I thank you so much for having me on the show. What a whirlwind it is like. The world is so small how you can get connected with such amazing women and like what I kind of remember was it August that we met in person? It was a bit later, but maybe it was August. I don't even know. But yes, I've actually had a few people on the podcast from our meeting that we had with Ruby Lee. And then, I've also working with Natalie, who was one of the Facebook ads. So amazing. Like what a connection. Like you can work with meet in person, how much impact that has when you actually connect with someone in that way, right? Yeah. And I think there's nothing like it when you actually meet someone in person. That's when you realise what they're they're truly like. You feel their energy. It honestly is unmatched, isn't it? Yeah. It's so different. The energy thing is so that is so true. And. Yes. So.

(00:01:58) - Well, after meeting you there, I was like, okay, we need to talk about this. We need to talk about I've followed your journey obviously, since then. So can you tell me a little bit about what you actually do? What is money mindset and can you share what are the things you work on with with your clients? Yeah. Okay. So basically my elevator pitch is that I help female entrepreneurs overcome their money box. No, I don't I don't sound box, overcome their money box and monetize their genius online. So honestly, Mel, money has always been such a big theme in my life and it's something that I've always been passionate about. But then eventually I realised that, okay, money's a thing that people are really triggered by, and it's something that not a lot of people want to talk about, but everyone wants more of it. So I think I've always had this desire to be self-employed, be full time in my business, to build something of my own, a legacy, all of it.

(00:02:57) - Right. And eventually I ended up here and I realized this is it. And there's something so different when you are an entrepreneur. And I think that's obviously why I work with entrepreneurs, because there's something so different around the mindset and what you're creating. And the thing is, there's no limits. And so I like to be able to get down into it and and really honestly, I'm a no bullshit person. I think that's why we get along like I don't like it is with a lot of heart, but I see so much potential in the women that I work with. I see so much potential in so many people that I just come across in my day to day. And I, I honestly think there's nothing better than being able to just mirror back to them and show them a path like they have the potential. I have so much potential, but I just don't believe it yet. So essentially what I do at the end of the day is help my clients build that self-belief, eliminate the money blocks, you know, and they're like layers, right? Because your money mindset is essentially your attitudes, your opinions, your behaviors around money.

(00:04:02) - But it's also got to do with the way that you think and feel towards people who have more money or less money than what you do, too. It's it's actually both. It's not just, okay, this is how I feel about money, because money is just at all. It's just something that we have attached a meaning to, and we trade it for goods and services that we value. That's all money is. And back in the day when they didn't have money, they used rice and they used animals. It's just it's a currency. But we attach so much meaning to it and so much self-worth to it. And that's where it gets really clouded and tricky and it is a big thing in society to grow up and not talk about money, just like you don't talk about religion and all of that. But yeah, absolutely. I honestly feel well, I mean, you'd feel the same amount, you know, when you're out here creating your own legacy, you really need to work on this.

(00:04:55) - And I think everybody gets to this point where they realize, wow, my money mindset is actually pretty rubbish. No wonder I, I don't want to be able to charge this. Like I want to raise my process. I want to charge this. I want to be the expert. I want to be the authority. I want to create this dream life. But they leave money on the table all the time. They never follow up. They never raise their prices. They always discount. There's so many behavioral patterns that play out. And that's when you realize it's your money mindset that's actually stopping you from getting to where did you want to go? And it's so deep rooted. It's yes, often. And that's the thing. Like I just noticed that so much with clients in terms. What you were saying. Like the you can for a lot of my clients, you know, work with product based businesses. So they have a product and they've created these amazing products. But the pricing is one of the elements that I work on first with every one of my clients, because it is one of those things that's going to make it, you know, make or break your business as well if you've got a profit in your business or not.

(00:05:55) - But yeah, everyone or not everyone, so many clients are pricing for affordability. they want to be able to bring something to market so that other people can afford it. It's like, you know, all that, all that values put on, like what's expensive or what's affordable. Like, it obviously is different for everyone. And it comes back to, as you say, like how much you value yourself, how much you value your work that you put in, what the market says. Obviously it's relevant to information there, but it's about how can you how can you put your how can you feel comfortable putting the price that you've got on your products as well? Also, yes, of course. And it's subjective, right? Money's so subjective. And this is the thing. It's a big thing obviously with pricing. What do I price my products up? If I raise my process no one will buy. If I if I proceeded this I'll just press myself out. No you won't. When you look at the really high end brands, when you look at, say, the Gucci, the Chanel, all them, do they discount, do they make themselves affordable? No.

(00:07:00) - They know who it is they're speaking to you. That's right. And so it's such a, obviously it's a big part of it. And I think, as I said to you, like, I just see it so much when I start working with clients, it's one of the first things I can see some limiting beliefs come up. I can see some, you know, attitudes towards money. So you touched on there before and I'm sorry, cut you off. and so what was the behaviours and things that you see often that, that, you know, people bring into their business or bring into their life that can have a huge impact? Yeah. So okay, the behaviours are probably one of the first ones to spot, but unless you're aware of them too, you know, if you're actually doing these behaviours, we've got to remember that majority of the time we're just we're running on autopilot. So these behaviors are not necessarily something that we're aware of. We just think that's just who we are.

(00:07:48) - That's just how we are. That's just what I do and that's the way it's always been. So first off, if you want something to change, then you need to accept that change is necessary. And what you don't change, you're choosing. So if you continue to find yourself in these situations where maybe you are underpricing, maybe you're constantly discounting, maybe you're constantly giving out mates rates, but you don't even really want to. If it doesn't feel aligned, you're going to feel bitter about it, grumpy about it. There will be a frustration within you if something isn't working. And that shows you, first of all, something needs to change. So then you can start to notice what are the patterns of behavior here? What am I doing? Am I have I ever raised my process? Do I do I do I truly love what I'm actually putting out? It's not even about so much around the pricing piece as well. Sometimes people just feel really disconnected with their product or the service, and so they fall out of love with it and then they don't put it out.

(00:08:46) - And then they say, I really want to make this kind of money. I really want to create this kind of life. But they don't really they're not really in it. Their heart's not really in it. And maybe it's time to pivot and change. And again, that's okay. But I notice things coming up like the discounting often happens, the validation like looking for validation of what should I charge. There's honestly probably not a worse question you could ask when it comes to pricing. Is asking someone who doesn't understand what you do is not in a similar business, and they don't get it to go, what would you pay for that? Yeah. So yeah, and I think yeah, most of the time the person you're asking is not your target market. They don't understand the, you know, necessary margins to run a business. they just looking at face value and maybe compare it to someone who has huge scale too. So you know, like looking at a bigger company who has a large volume of things, but obviously it's a different branding and all.

(00:09:45) - Lots of stuff that comes into that then as well, and exclusivity and unique selling point, all that stuff. But as you say, like not asking the people who aren't in it and who are not your customer and don't necessarily share the values of your customer. Yeah, that's it. And the values are the big thing, because if you actually want to see what you value, you look at your bank statement, see where you spent your money. That's what you value. That's a bit of a rude awakening for a lot of people, too, because we can say that we we value certain things, like maybe it's we value our health, we value, our time. So then we look through and we expect to say things like, okay, well, you're paying for more convenience in this area because I don't know, like I hate cooking, right? I can't stand cooking. So there's certain things that I'll pay more money for because it's just something I just don't like. I don't want to spend my time there.

(00:10:35) - But when you start to realize like, oh, I'm over here saying I value health, and here I am, and I'm spending so much money on things that are not improving my health. That's a big case on like, your spending is out of alignment, and this is why you feel like you're never you never have enough and you can never get ahead, or because you're actually not even aware of how you're spending your money. And. Look, overspending and emotional spending is a huge thing too. So it's okay to set to say, you know, say from an entrepreneurial sense, like we have blocks around pricing and charging and putting ourselves out there, and we fear success and we're constantly trying to get validation and then we refuse to receive the money, or we refuse to receive the abundance that's coming in in different ways. But there's also on the flip side, everyone can experience this where there's just these patterns of emotional spending. We are emotional beings. We often spend because there's an emotion touched to it.

(00:11:35) - There is a need, there is a desire, and we get that when we're trying to market. Right. You're on the other side. So even that if you want to start to realize what are my habits and what are my patterns as specifically when it comes to money, have a look at where you're spending it. Now, most people cringe when you say, no, I don't want the word budget. I say money plan. Same sign. It's the same thing. Just however you want to look at it. Okay, but a lot of people would refuse to have one now. They are a necessity. If you are running a business and you don't know what's coming in and what's going on and where you're spending your money and what your expenses are, you have no idea whether you're running a business or just a really expensive hobby. So that's a big thing. And even just that percentage of spending to like, you know, how much do you spend on your marketing? How much do you spend on your staffing, how much you spend on your location, whatever it might be? Really understanding the percentages of those numbers.

(00:12:33) - And then it helps you figure out, you know, like either either whether you're spending obviously too much in one area, but whether you're knowing your numbers means that you can plan for that future. You can plan for what you're going to spend your money on, or what you're going to save or what you're going to do, but also knowing that, certain spending is going to give you a return on investment. So that's a big factor as well, because you've got and I guess that's where, you know, you hear coaches and you hear people talk about what are you going to spend money to make money and that sort of thing, to which I truly believe you have to invest to, progress further. And I guess that's where, as you say, what do you value? Do you value time? Because by, let's say, you hiring someone to work with or you're, you know, buying a course and you're getting knowledge of someone else to fast track your progress because of course, you don't need to do it.

(00:13:19) - You can probably search that information, but it might take you years to actually get further ahead than actually just spending the money. So yeah, and it really comes out, I guess when you're at that point of people making decisions, it's like, do they value their time or their money? which one they do they want or need more as well? Yeah, absolutely. And I think, I think in the beginning to especially for the startups, it is so scary to invest in yourself. It is so scary to do it. And again, that's where it needs to actually feel good. So people need to understand what do you value, what is what do you really value. And I know that a lot of startups too, and I definitely suffer from it too. In the beginning was like shiny object syndrome, like, oh my God, this is the thing. That's the thing. We'll just get all the things and the next minute you're like. Oh my gosh. And that's okay. But I think it's really good.

(00:14:13) - Before we go and do that, we need to understand first off, what are our own behaviors. Like what do we actually want and what is going to support you in getting there and building what it is? You need to start to look at the things that are stopping you, and you are stopping you. And it doesn't matter what stage of the journey you're at. Like, you know, again, from working with startups to working with very established entrepreneurs that are making incredible money, what people dream of it is still patterns of behavior, patterns of thought and beliefs that come up. And essentially your beliefs are just a pattern of thought. They're just repetitive thoughts that continually go around like this self-perpetuating cycle. So I don't think it matters where you are at in business or how much of experience you've had. I literally said that to one of the ladies I had a discovery call with last week. I said to me, it doesn't matter to me what kind of money you're earning and how much experience you've had in business, because we all know that just because someone has had more experience or earns more money doesn't mean anything about how they actually take action and move and get the results.

(00:15:16) - It means nothing. It's your dedication. It's your commitment. It's the woman that you're becoming. That's what it is, is important. Your commitment to become the woman that you dreamed of. And then you'll do what you need to do to be able to get there. But I always think that everyone needs to start with looking at what is it that I want. Quickest way to find out what you want, because often I know for a lot of people another block is like, I don't know what I want, I don't know how much money I want. I don't know what sort of business I even want to start. Write down the things that you don't want in the next 5 to 10 years. What don't you want? The opposite of that is what you do. So then you can start to notice. Where are you stopping you? Where are you triggered? What beliefs are always there, especially around money and success because they honestly go hand in hand. Like the level of success that someone believes they're capable of worthy of achieving.

(00:16:14) - It's directly correlated to how much money that they truly believe that they can create and receive, because that's just societal conditioning. Money and success are hand in hand, you know, what are some self-imposed limitations that women put on themselves? What have you noticed? What do you see come up again and again? Do you know what one of the most interesting ones, I think, probably already mentioned a few, like the validation, the fear of success, refusing to receive, discounting their prices, not raising their prices, not selling, not talking about their offers. That's a big one, but one that comes up with, which is a really sneaky one. Is not wanting to outearn your family. That comes up a lot. So I see when we get to this point and it is the people that you surround yourself with are so important and you are going to trigger people. That's just a part of the journey. You're going to trigger people. The more that you earn, the more success you have, the more that you will become a trigger.

(00:17:17) - So. We need to be able to be aware of who are the most important people in your life that you've grown up with, that you love and adore? And often it is your parents, right? It's usually the parents, one that comes up the most, the parents or your partner. Yeah. And the fears around how will they treat me if I earn more than them? Because. It's often not the fear of failure that people are scared of. I think in entrepreneurship we understand that failure is a part of the journey, and you can never truly fail unless you quit. And when you quit, okay, you'll probably try something else. You kind of a fail, like in life, but to succeed and to succeed far beyond what you've actually witnessed or what you are familiar with that is scary, that is unfamiliar, and that is unknown, and you do not know how people are going to treat you when you become unfamiliar to them. And there's going to be growth pains for you, but there's going to be growth pains for the people around you that love you.

(00:18:22) - They want to keep you safe, that it's not that they want to see you stay small and not get too successful, that I know what two successful is or what that means, and what comes with that. That I want to lose the person that they know. So often, entrepreneurs will hold themselves back from becoming unfamiliar to their loved ones. That's one of the biggest sneakiest ones that comes up. Yeah. Okay. And so lots of self-sabotage behaviors are things that people are doing that sort of reflects that as well. So often you'll notice that in women that have, they'll own the same kind of money no matter what they do. They're kind of earning the same sort of money. Like there is a limitation there. There's an income ceiling, and for some reason they just can't go beyond that. And typically, again, it may come up in behaviors. It will come up in beliefs for sure, but usually the behaviors are the quickest ones to spot it's. Not putting out offers out there. It's not expanding.

(00:19:30) - It's not growing. It's not being around people that are going to empower you and support you and expand you to get to the next level. You'll kind of just stay around the people that are doing the same thing as you, and that's because you want it. Your mind wants to keep you safe. It's wired to do that. And so you will notice that if you feel like you're not progressing, it's probably because you are you are complacent. And that, again, is one of the biggest blocks to getting the success that we want is complacency. Complacency is the killer of all ambition. And it doesn't matter what level you are at, you know, because perceived levels really. But you will notice yourself to become complacent and you will do things that will keep you there. And that is because you don't want to be unfamiliar. You don't want to be. One that no one can relate to. Or you don't want your things in your life to change the the relationships that you have with the loved ones in your life.

(00:20:32) - You don't want them to change, so you'll stay complacent and it will come up. Yeah, in sneaky ways. You will start spending more money. Yeah, all of it. They're all very linked. And you know what? It's often not to do directly with money. It's often to do with fear from other people. But I always think there's two kinds of fear. And the more that we can realize this, the more that we can actually embrace the things that do scare us. Because fear essentially is in two parts. You know, there's the fear of there's a cliff, and if you jump off that cliff, you'll probably die. That's a okay, I probably won't go there. But then there's the fear of this is going to feel like a roller coaster. I'm going to be terrified, but it's going to be great at the end of it. You know the difference? You've just got to be able to discern the difference in the two. And. Building resilience is all about facing your fears and doing it anyway.

(00:21:25) - And when you know you're supposed to, no matter what consequences are repercussions there may be. Like we have to think, well, what's the worst thing that could happen? But then what's the best thing? And is that really that bad? And do you have control? Yeah I love doing that as an exercise with. Yeah with clients as well. It's like what what's your worst fear. And what if it did come true. Like what are the things that you would have to do or what would that mean for your life or your family or whatever it might be. And then you know, what's the best that can happen? I think I've got that as one of my little postcards. Well, what's the best that could happen? Why not view it that way as well? And why limit yourself to only the worst case scenario? And I think that's where, yeah, people are scared. Scared of failure, as you say. Scared of letting people down. Scared of not, you know, having that personal success that you're capable, that you can do it.

(00:22:18) - And I think that's a big thing for women as well because I don't know, you've just you're often taking risks there often, you know, often people can step into their own business after parenthood as well. Like they might have be, you know, not want to go back to a corporate career. And then they're like, well, you know, how can I do this? Is it possible? And then I don't even have anyone to, that, you know, role models that they've grown up with either as well. Like my, my personal family history has always been surrounded by entrepreneur and business. Like, it's just definitely something that I've always seen, you know, good and bad. Definitely not always gone well, but you can see things that have happened. But I've seen that as a risk taking behavior, I guess, as well. Whereas my partner, his family, are very risk averse and very would never, you know, not sort of in, in that entrepreneurial spirit as much.

(00:23:07) - So it's definitely not everyone has that something to view. No. It really just depends on on what you're familiar with isn't it. Like. But at the end of the day I think. You never want to get to the point in your life where you ask yourself, well, what could have been? What if I had have actually tried? What is none of those worst case scenarios ever came true? What if it was the only? The best? You'll never know if you don't try. You never know. And like you said, you touched on parenting. So I'm a mum of three, six and under. And when I relaunched my business to what it is today, people thought I was crazy. I thought I was crazy, that was my daughter was literally my. My youngest was four weeks old, and I had a two year old and a four year old and I went, yep, now's the time. Yeah, like a psychopath now a psychopath. I got three kids on the phone.

(00:24:04) - Let's do it. But I've never looked back. And I think again, it's just however you choose to perceive it, often we can look at our kids like their excuses, their reasons that we don't have time. You know, I've got to wait till they get a bit bigger. I went to their old school, do the things all we can look at it like they're the reason that I should be doing it. They're the reason that I want to be able to rewrite this story, and I want them to be able to see a different narrative play out, one that isn't so risk averse, one that is about following your light. And honestly, there is nothing better. You know? I know people will hear my daughter, but my eldest, who's six, she goes, I love money. I'm like, yeah, you do. We love money. But that is like some people will hear her say that and and think, oh my God, because they've got their own money mindset where to go with.

(00:24:52) - But I say to her all the time, you can create your own wealth, you can create your own money, you can create your own life. But at the end of the day, we just want you to be safe and happy. That's it. Yeah. You know, and you do whatever you need to do. I, my daughter is 18 and she's about to go overseas and travel. And so I was having the conversation with her and her friend the other day about money, mindset, what it meant, what it is. And so and it was actually quite hard to explain to them in a way that because I have, as you said, probably only I've already done my money a lot of money mindset work in the last sort of 4 or 5 years and really worked hard on it. And so the language I have used in others to that time has changed with my kids as well. And I'm hoping that, you know, I am passing on less limiting beliefs that I had probably before, or language things that would have been used previously.

(00:25:47) - But yeah, trying to get her to understand it, it's quite fascinating. Oh, maybe it's for her friend especially as well. Like what would you say are things to work on to actually start, you know, really cultivating a healthy money mindset? Yeah. So, whether it be with yourself or whether it be with your kids, it's something that I think that once you're working on it yourself, you're just going to rub off on people around you. But I think start to listen to the limiting words that you are using. Start to listen to the labels that you are using. The I am statements. I couldn't tell you the amount of times I have heard. I'm just not good with money. I'll never have money. I'll never be rich. I just wasn't born with the silver spoon. Like, let's think about all those things that we probably heard growing up. And then let's notice when they're coming out of our mouth. Because at the end of the day, you are listening. You are always listening.

(00:26:41) - Whether it is a thought or whether whether it is a physical word that is coming out of your mouth, you are listening. And. That impacts everything. Everything. So they are some of the really big things that, we do definitely. And we do it with the kids. Even to say you never say that word, I can't. The phrase I can't, that just doesn't exist in our family. Then the kids out to say it, it's things like, I don't know how yet or, you know, always just start to reframe the things that are coming out that aren't so great. If you are complaining now, a big one at the moment, obviously cost of living. If you catch yourself complaining about things like the price of gripes, the the price of fuel, just the cost of living in general when we're complaining about things like that. Why would the universe want to give us more if we're complaining about how much money we're earning, why would the universe want to give us more if we need to? Really? You know, it's all saying, but it's it's going back into gratitude and saying, how can you just be grateful for the things one of the shows that the best flip in that? Yeah.

(00:27:55) - So was that the best flip to do? Yeah, I think so. I think so if you can't quite wrap your head around something or something is really frustrating. You like that's okay. Right. But you know, let's say for instance, when it comes to bills, bills is a big one when you get a bill. Instead of going, oh my God, that's so expensive! Catch, catch it! When you say that things are so expensive because you are instantly putting yourself in the bucket of people who never be able to afford that and make that not feel expensive, like you are actually doing that subconsciously. Again, you're listening to your words, your thoughts, you are listening, and it will continue to provide you evidence for the fact that yes, you are bad with money. Yeah, sure, you'll never be rich because look at your poor spending habits. You'll always overspend, you know what I mean? Like you're listening. Your your mind is very smart. So one of the exercises that I did many years ago when I first ever launched was, I want you to start reframing even when bills come in.

(00:28:55) - So when the bills come in and you are normally just like, oh my God, that's so much, what am I going to do about this? How am I going to pay that? I've got to pay for everything instead of going in that spiral, look at the bill and just say thank you. Now I can keep my family warm during winter. Now I can. Pay for this home that we're living in. Like when you look around you. What doesn't cost money. Yeah. Is it a bad thing? No. Money isn't good or bad. It's neutral. We need to be able to bring neutrality to money, to have a good relationship with it, just to take it off the pedestal. It doesn't need to be on the pedestal. Bring neutrality and bring gratitude to it. Always. When you start to do this, it just becomes second nature and you will naturally not freak out when you open your account. Freak out when you get a bill. Freak out when the cost of things do go up.

(00:29:57) - You're like, it's okay. Especially being an entrepreneur. You can make as much money as you want to make. So challenge yourself. You know. Yeah. There's no limits and and you know, that's part of obviously one of the reasons people are entrepreneurs is they want to have an impact. They I think that thing you said at the start, like, I just want to I just want to help more women because I generally work with women, more women have that no limits to what they're doing and what they can achieve, and give them the confidence to know that it's possible and to show that it's possible because and I think that's a benefit of us also working with lots of different clients, you get to see what's possible. You get to see inside other people's businesses. And it is, you know, possible for anyone, no matter where they're coming from, to achieve big things. It's just, yeah, some things you've got to work on, but there's definitely limitless possibility. Hello, lovely.

(00:30:50) - If you're looking for a way to grow your product business without relying on Facebook ads or posting daily on social media, then I invite you to register for my free masterclass. This is happening very, very soon and inside of this masterclass, I'm sharing the strategy behind building a profitable product based business so you can attract consistent customers and scale to six figures and beyond. I also emphasise how to create a sustainable long term business, which is such an important factor for me. I'm so excited to be teaching these masterclass students to make sure you go and register for your free spot by heading to the link in the show. Notes below are. That absolutely is. And I think to the email that just shows that you've been around people that expand you. So you've been very careful as well around your environment and who you're discussing your big dreams and your big visions with and who you're trying to soak up that energy around, because naturally you will just gravitate to those people. And then, you know, developing yourself just becomes a little bit of a obsession.

(00:31:47) - Like, you can't stop. Oh, I wonder what I could actually make. I wonder how much, you know, confidence I could build. You know, I think it just becomes something that you just you keep going and it doesn't matter what you where you're at in business. I know lack of confidence is one of the biggest things for majority of women in business, you know, especially when you're starting out, if you've got to build that confidence. But building confidence takes unconfident action. I remember nine years ago now, I couldn't even do a speech at my own wedding to say thank you. And then that. Now I know, I know, right. And here I am past, you know I love, I do all these things. I'm going to be on a stage speaking in a few months time. And nine years ago I could never I couldn't even do it to my loved ones at my wedding. Yeah. So confidence takes unconfident action. You just you don't wake up, you know, and be born confident.

(00:32:41) - It's not just something you snap your fingers and you do it. Okay. I was a very quiet child and teenager, which some people cannot believe now at all as well. Same thing like it's and, you know, same thing. You start talking on video and I'm you're so nervous. He's so your voice is breaking but it's just taking those actions and yeah, I think it's such a huge part of. So yeah, lifelong learning. That's a big part of it really stepping out. And I think as you said there, surround yourself with people who have reached those next goals or are, you know, have no limits to their what they're achieving. So really surround yourself with those people as well to see what's possible. The one thing that I just thought of was what I was going to mention there is, so I read something or maybe I just, you know, been in the room of what these people say. But if you keep seeing certain income goals or people achieving certain things, it's almost the universe showing you that it is possible.

(00:33:36) - And for that to not trigger you, but to give you that sign that, hey, this is showing you that it is possible. This is showing you this for a reason. So let that be a goal and motivation as opposed to a trigger that oh wow, what are they doing that I'm not doing. Or you know why they got that and I don't. Yeah. And look that's a block. Whenever you are triggered and you feel jealous or judgmental, the reason you feel jealous or judgmental or, dissing someone's success is because you actually want that. It's highlighting the shadow side of you that you've repressed. So that in itself is such a game changer. Just get that. I used to be the most insecure person, so insecure and so judgmental because I was so insecure. And then I realized, oh my God, it's because I'm insecure. I need to look at me. This is why I need to explore my shadows. That's not easy. That is not easy. But it is such.

(00:34:42) - It is such a, I always say a game changer, but honestly, it changes your whole life when you realize, oh, this is something that I actually want, like this, this, this woman or whatever it might be. Let's just say, you know, it's a female entrepreneur and you're triggered by another female entrepreneur. Maybe it's because she's making a certain amount of money. Maybe it's because she's very confident in her sexuality and it triggers you. If it triggers you, it's because it's showing you it's a part of your shadow. You actually want to express more of that in you, but you feel like you'll be judged. You're holding yourself back from doing it. So you being triggered by something means it's it's actually important to you when it sounds funny and when you're triggered. I know some people are gonna be listening to this, going, no, it's not, but I don't want that. I don't want to wear those clothes off or have that little. Yeah, you know what I mean.

(00:35:34) - If you're triggered, a part of you wants what she's got or what she's having, and that's a good thing. Yeah. And so that awareness is such a huge part of this journey really, isn't it. So starting to notice the language you use trying to pick up on when you say so. What did you say at the start? You said that I, I can't or I, I am the I am statements. I am not good with money. I'll never be rich. I just never haven't yet. Yeah. You notice the the labeling statements. What do you not like? What do you always say? I'm not or I am. What are they. Because they're even could be like. I'm not confident. I could never go on camera. Yes you can, yes you can. You can do anything. That's actually what we make our kids say. If they ever say I can't, we're like, you can do anything. And they will say, I can do anything. It's like that moving Madeleine doing that a lot.

(00:36:30) - Yes, yes. Yeah, yeah. She always says I can do anything. I might if she can. It's just it's. It's such a good thing, too. And that's the thing. It's next generation to, like, really trying to set yourself, be aware of the language you use and what you're passing on because, as you say at the start, that we all come with these limiting beliefs. We all come with these stories, we all come with history. And I was talking to my sister the other day, and we were talking about how at she's two years younger than sorry, two years older than me, but it was like what her experience within two years of the family was quite different, like at certain stages of our family financial situation. So it's like, wow, that was fascinating that she had that experience. But I had no memory of it because I was a bit younger. So all these things, like it can be the same family and you can have such different stories.

(00:37:19) - Yeah, absolutely can. And I think that's why it's also really good to, you know, not hold any resent for anyone who maybe did imprint a few of those beliefs into you because it, it wasn't what they intended on doing. Everybody has their own baggage, like you said, everyone has their own beliefs, their own story, their own generational trauma that is just flowing on. And two people can be an exact same house and have different, different experiences, totally different experiences. At the end of the day, it's your perception of the experience, not the actual thing that happened. You know, it's like, I heard this analogy one day and it was around this lady who she was walking down the street, she tripped over, and she was absolutely miserable, tripped over someone saw her, was just miserable. Let that get her down all day. And then there was another lady who did the same thing, tripped in the same hole, got up, laughed it off. She just laughed it off and went on and didn't affect her day.

(00:38:14) - You always get a choice. That's where the story was going. You always have a choice. You can either let it destroy you, hold you back, make you grumpy. You know what I mean? Wreck your day or you can go, okay, you know that wasn't that bad. Brush it off. Let's keep moving. Let's keep going. Build that resilience. Have a laugh. Your perception on the experience is always what counts. And the more that you build an abundant mindsets, your perception of things that happen. They're not going to be that bad. Well, you're going to realize like, oh, it's not that bad. Maybe you have a low month in business. Maybe a client doesn't sign on. You're like, oh my bad. It's fine. Yeah. Maybe it's making space for something else. That's for me. Exactly. Because you can always get back up. There is always a reason. I am a big believer that I think everything happens for a reason. And often we don't know that.

(00:39:06) - Silver lining. Sometimes years down the track. You know, it could be a really shitty situation, but then years later you're like, oh, thank God that did happen. As bad as it was then, now I see. Yeah, I'm going to share a link as well to a little, meme. I don't know what it's even called fable. It's called a fable. That's what it is, a little fable. And it's essentially my husband shares his, with our kids and we in his work. so it's all about, good luck. Bad luck. We'll see. You know, so, you know, how you perceive something is such a huge impact. And someone I was working with the other day, you know, something? What you could perceive as bad happened. And he said that back at him, and it was like, oh, yes, love that. That learning is taking place because he was like, oh, well, good luck, bad luck. We'll see. And it was just one of those things that you're like, okay, it's actually taking place.

(00:39:54) - And, you know, you never know why something's happened that actually could lead to something else down the track that could be good or could be meant for you more. So yeah, absolutely. Your perception is so important. Yeah. And I think my husband shared a real that had that exact thing. Good luck. Bad luck. We'll say like last week or the week before because he was sharing reels with me like inspirational reels. But it's so true. And we can talk about that too, right? Like luck. Is someone really lucky or is it just luck created? You know what I mean? Is it just purely your perception on if it's lucky or if it's unlucky? There was a time when sorry, you know, random, but there was a time when my house burnt down and it was like, well, that's a bit of shitty luck. I was modest at the time. you could perceive it as bad luck, but going forward it was a good thing. It was a good thing that that happened, you know, so, you know, retrospect is a is a beautiful thing.

(00:40:56) - Yeah. Yeah. It's based on your perception. And sometimes you just need events to unfold to then go, no, it's actually good that that happened. It was good for my parents. You know, they're in a better position now. We've all moved on anyway. It's okay. You know, it probably would have happened at some point, you know, but. Again, it's always your perception on on what happens. And I choose to believe that I'm lucky. And you can choose to believe that you're lucky. And you can always look at things like, you know, I am lucky and things, good things do happen to me. And oh, okay, maybe this is what I wouldn't have chosen, but we'll just see how it plays out. If you've ever read that book, the, The Surrender Experiment by Michael Singer, he talks about that. Yeah, yeah, he talks about that because it's essentially just flowing. With what? Yes. It's essentially talking about what what happens just flow with what happens.

(00:41:58) - Instead of having your own personal preference, instead of always choosing your own personal preference, just let it be and then you'll see what unfolds. So he just basically surrendered to life and beautiful things kept unfolding. Sometimes things that weren't that great happened, but they always led to something that was far more powerful than he could ever have imagined. So that was really beautiful. And it goes with that, you know, good luck. Bad luck. We'll see. And yeah, that book, The Surrender Experiment, was a was a really good one. I listened to that while I was painting my office and I thought, oh, I needed that. I need to just surrender. Surrender more. And I have and I can definitely hand down and say, yeah, it's it's a good one. Listen to that book, listen or listen to it. Listen or read it. But it's it's brilliant. Yeah, I love it. And so yeah, I mean we've touched on some of the things that people can do.

(00:42:52) - What are the starting points. What do you think or what do you start with your clients? You know, on the first of the things to focus on to really give people I love a bit of action, action taking. What can people actually take away and do and start with? Yeah, look, I think one of the first things that you have to do is first off, notice where you are, where you are triggered when it comes to money, when it comes to people who are wealthy, when it comes to people who have necessarily what it might be that you want, what frustrates you? What annoys you? Like get to the bottom of those things and then they will lead you to the gold. They will always lead you to the gold. Be aware of your the labeling statements. Like I said, if we can begin to become the observer of our thoughts, that will change the trajectory of your life. Because until you have full awareness and I mean real awareness of what is going on, document the repetitive thoughts that are constantly consuming your mind.

(00:43:49) - Document the things that trigger the hell out of you. Maybe it's people. Maybe it's situations like what is frustrating you because it will continually happen until you stop it, until you bring awareness to it. Then you can choose to change it because there is no change without awareness. So that would be my first, first recommendation. My first recommendation. Just start absorbing, observing your thoughts and your behaviors and your triggers because that will that will show you the lot. Oh, this is this is all that. It will show you the lot. Yeah. And it's one of those things I've got that in the start of my program, my roadmap program, because it's like I the a lot of the people that I work with, I know after, especially when you're having group calls and things like that, you really start to hear the language come up again and again and again, and especially when it's in that group environment. And then also I see it with emails that people send to other people. I'm like, oh my gosh, the the limiting.

(00:44:48) - I can I can see the limiting beliefs in your in your message there. You're so like scared to put yourself out there and, and that's like how can we work through that. But yeah, it's such a powerful thing to be doing and really give you that confidence. And I guess that's where, as we both said, giving people the confidence to sort of step into their next power or who they can become is is beautiful. Yeah, just remembering who you are. Essentially, at the end of the day, I think that's what it comes down to. Like the essence of you, who are you to your core without everything around you, without the success, without the money, without everything? Who are you? And the more that you can actually express that, the more that you can build a business that empowers you to fully express yourself. The more that you become the observer of what is holding you back from expressing yourself, the more free you feel. So I think at the end of the day, that's what everybody wants.

(00:45:43) - They want to feel free. They want to feel at peace. Yeah. They want to know that they did everything that they could and they lived their life to the fullest. Yes, I think that often entrepreneurs, we all just hold that same overall life value. That's what we want out of life. We want a legacy because we want something to live on far beyond us. That, and we want to be able to create something that we're proud of. But we also want to be proud of ourselves and not. Yeah. Not miss it. We don't want to miss it. Yeah. Well, and as you say, that legacy of the impact you've had on other people and how it's changed their lives. Yeah. That's it. I think that's I don't think anything else really comes close to that. Like there is I remember the first time years ago when one of my clients said, you have changed my life. And I was like, oh my God. Like I was like, oh my God.

(00:46:37) - It made me cry. Because, you know, I think sometimes to for entrepreneurs, you have to fully be able to see yourself before other people will see you like. And if you're holding yourself back, whether it be through your beliefs, your thoughts, your actions, you're holding yourself back from fully expressing you. Maybe because you are scared that what if you fully express you? People don't like what they see, but when you do start to step into that, you'll realize that you'll always find your people, whether it be products or services or whatever it might be, that you are creating the loft you're creating. You will always be surrounded by your people. The more that you are. You. Yeah. And you need to be able to see you. And all the beauty that is within you and all the the wisdom that's within you. And just back it like just back yourself and do it because it will be the greatest thing that you ever do. Yeah. And people want and respond to authenticity, right.

(00:47:37) - Like there's no point trying to be someone else or trying to be someone different or, you know, like, like another entrepreneur or doing things like they are because it's not going to feel right for you. And it's as you say, it's going to cause frustrations. And, by being true to yourself, it's going to allow you to live that, you know, life that you're content with. That's it. And at the same time, you know, if anyone's listening now and they're going, well, I don't know who I am, who I am, who am I without being the mom, without being the wife, without being the boss, who am I just? Start to find joy in your life. And you will start to notice. Yeah, I just wrote that in my, did you write in my caption for Instagram, like, literally, what brings you the most joy and focus on that? So it's quite unbelievable. But it's so true because I think often we also get so.

(00:48:36) - We get.

(00:48:36) - Some.

(00:48:38) - Trapped in the hustle sometimes. Yeah. You know, and I don't think hustle or hard work is a bad thing either. I definitely think there's a stage, you know, especially when you're building and hods again, subjective what hard work to you and hard work someone else is very, very subjective, right? Yeah. But you need to be able to find joy. Yeah. And choosing your heart. I wrote that again. And that was my captain the other day, too. Like, it was like losing your heart of heart is, you know, whether it's working 9 to 5 or commuting or not being able to go to freedom to go see your kids things or take Friday off if you want to, or whatever it might be or hard is, yeah, maybe working on your own business or working different hours or longer hours at different stages, but then you've got freedom to make choices in other ways. You know, choosing your heart is a big thing too, 100%.

(00:49:25) - I always feel like I had this conversation with my husband, Mike, the other day. Oh, it was probably weeks ago now. But anyway, I had this conversation with him and I said, like, how do I feel like what I do is hard. I love it, like it lights me up. And he's like, yeah, darling, but it's you work pretty hard because to him he says, you're a mom of three and you're constantly like running around after the kids, and then you're creating and you're doing this and you're doing that. I'm doing all these things. So to him, he's like, to someone on the outside that looks pretty hard. He goes, I feel like you work hard. And I said, oh, it's funny because I don't like sometimes. Yeah, sometimes I'm ready for it. Let's get into it and I'll do something I've never done. I find it challenging so that I find hard, but I feel like you also get to the point where you become like a little bit obsessed with finding things that are hard for you to nail and get better at, and pushing yourself and challenging yourself.

(00:50:18) - But I think for the, you know, day to day side of things, I'm like, I enjoy it so it doesn't feel like it's energy draining. It's actually energy giving. That's the difference in hard. And I think if you can find that, then you're on onto a winner as well. Like I said to my husband about that same thing about work, like he was talking to the kids about, well, work. You know, I don't really want to go to work either when they're complaining about going to school or whatever. And he's like, well, you know, no one wants to go to work. I'm like, hang on, I do. I actually love my work. I really love it. I actually, I can't wait to get started and do, you know, work on something new or, you know, help someone, you know, transform what they're doing. But it's like, no, don't have that belief either. That work should only be hard and that, it's not it doesn't bring you joy.

(00:51:05) - It should. And that whole like, oh God, it's Monday. Can't wait for Friday, the Monday artists or whatever. Sometimes people call it. Yeah, I don't want that. I don't feel that either. I'm like, yes, it's Monday. It's like, let's go. I'm, I barely sometimes on my family on a Sunday and I just get stuff done. Like when you love what you do, it's, it is that old saying, like when you love what you do, it doesn't really feel like it's work because it's not the typical 9 to 5 gig, you know? And it doesn't matter what you do, it doesn't matter what business you have or what career you have. If you don't love it and it doesn't give you energy, it's it's not really for you. Oh, not the right thing, you know. Yeah. So finding that and seeking it's probably not. And I guess that as well like feeling like that in the business it's like well what can you pivot to.

(00:51:52) - What can you change too. And I think that again, as an entrepreneur, it's like you, you got to be always evolving and changing and finding what works and what doesn't because you're never going to have like hit the perfect thing, the first thing you try or, you know, this is probably the fourth business I've had in terms of, you know, I had a product business, I had a retail store. I worked for other people. Like, you're doing a lot, actually. I had a huge list when I wrote it out the other day of different jobs in your lifetime. But that's what it all leads to somewhere, right? So don't be afraid to pivot and change if you're not finding it enjoyable or, yeah, it's not something that lights you up. No, that's exactly right. I mean, sometimes it's time to start again. Sometimes it's time to start afresh. And. But I'd also be really aware of how often are you feeling like that? Yes. Because sometimes in the constant pivot and the constant change and the feeling disconnected, it's actually because you're you're sabotaging yourself from ever getting to that point.

(00:52:57) - There is also a fine line between. Just not saying something through. Yes. Not being able to follow through. And it doesn't mean you have to stay in the same thing forever. But if you're chopping and changing, you know, every 4 to 6 months and you want to like, burn it all down and start again multiple times a year. I that's definitely that's a blog. That's a self-sabotage there. Okay. That's a big, big, big red flag. Yeah. And that's okay. You just probably need to take some space to work it out, maybe get some guidance, get some support to go. What is going on here? Why do I keep doing this? Why do I keep feeling the need to burn it all down to the ground and start again? Exactly. Because. Yeah, yeah, it's a red flag, a difference. I had my retail store for no brand for 15 years and retail store for nine years. So I was like, after that buy stage, I was like, okay, time for something new.

(00:53:48) - I sold the businesses to something different and that's it. Yeah. So that's different, right? That's different. That's a long time. Yeah. And that's. Yeah. And sometimes because sometimes success success comes from being the last one standing almost as well, like I used to have because I had a children's wear brand. And, you know, what would happen is a lot of people when they had kids, I would start their own children's wear brand. And, you know, we'd go through the stages and as I said, 15 years we had it for. And you see a lot of people come and go and some people, you know, ask obviously out. Last year I just had a friend who just sold her business, her son, at the same time as we did. And so she's had it for like 20 years. but it's about, you know, like sometimes it's you got to know that there's people going to come and go all the time, because not everyone can last and not everyone can see things through.

(00:54:39) - So it's it is a fine line between all of those balance between. Yeah, making sure that you're stay the course and don't give up too soon. And also knowing when to change and pivot and move on. Yeah there's a very big fine line between that I guess again, that's where you've just got to try and figure it out. And I mean, if you don't take any action, you're never going to know. So you may as well try and put one foot in the right direction and try it out. And if it's not for you, it's not for you. But just be aware when you know you think ten different things are for you and you're like, no, that's not it, that's not it, that's not it. You know what I mean? Yeah, yeah. It's all going to lead you somewhere. Yeah. Again, like everything happens for a reason. But you know, when you're doing it because it feels good to you and you really enjoy it and you really love it, that's when it's going to work when you are doing it.

(00:55:29) - And I have seen this before when you are doing it for money. That's when it won't make the money that you desire. You know, like money is purely a byproduct of. Living in alignment and having a business that is in alignment because you love it. It's filled with joy. You could do it every day. It's what you dream about. And if you're not at that point, then maybe it's not the right thing. Or if you're thinking about starting a business and you're going, I'm just going to start this business, because this is really easy to make money, and I want to make this amount of money, then your heart's not in it. And I truly believe that if your heart is in it, you are the one that's going to stay for the long game when you are doing something purely for money. Not that it never doesn't work right, like sometimes it does work straight away, but it's that longevity we're about. And I think that's a big difference between entrepreneurs who want to get rich quick, or someone who wants to build a legacy.

(00:56:25) - Because if you want to build a legacy, it's for the long term. So your heart needs to be in it, and then the money will come, the clients will come, the success, the recognition, all of that's going to come. But your heart needs to be in it. Yeah. And you know, if it's not. Yeah, absolutely. And so thank you so much for sharing so much color. Honestly. We just I mean, I know we could go on for hours, which I say so often to guess because I'm like, Alan, can we talk for but when do we find out more about you? what's your. And I did actually notice that you had a quiz on your website too, where people can find out a little bit more about their, type of, you know, money, archetype. I think it is as well, but we haven't even gone into that yet. But people can go on to the website and check that out. So where do they find you? Yeah.

(00:57:10) - So you can find me everywhere at Money Mindset Hub. So Instagram is mainly the main place that I hang out. But so I'm just money Mindset hub my website, money mindset hub. Com if you want to go to the free quiz, it is a free money archetype quiz which is amazing. It's going to highlight your your strengths, your challenges, your shadow signs of your archetype. It's basically your money personality. So if you want to know a bit more about urinate money, personality, then you can just do that quiz which again is on my website, Money Mindset Hub. Com forward slash quiz. Super easy to find. But yeah, I have a podcast as well. Money Mindset Hub literally that's me everywhere. Just search for it. Covid yeah that's it. Thank you so much for sharing and thank you so much for your insights. And yeah, I'm really excited to hear how people respond and what they comes up for them when they actually are listening and what sort of things they become aware of.

(00:58:04) - Hopefully. after listening, yeah, I'm sure a lot's going to come up too. So yeah, I'd love to know as well. Like please feel free to connect and let me know some of your DM. I'm definitely a voice note. so I love that. I love to know. And I do notice when all the quizzes come through and there's people filling about daily, which is amazing. Yeah, and I always have a little bit of a look and see, oh what's the trend here? I'm noticing there's lots of rulers, there's lots of mavericks. So yeah, it's very interesting. There is eight different money off the top so you can learn more about them all my website. But go do the quiz. And yeah, you'll learn so much more about yourself. But thank you so much for having me I love this. We could honestly told the days, but we probably knew that before, so yeah, thank you again. I've loved it. All right.

(00:58:49) - Thank you so much, Kerala.

(00:58:50) - Bye.

(00:58:56) - Thank you so much for listening to thelotco. Business podcast. If you enjoyed this episode, please make sure you subscribe to receive future episodes as they are released. And I'd be so, so.

(00:59:05) - Grateful for a review on Apple Podcast. If you would like a copy of the show notes or any of the links mentioned today, please jump onto my website at www.thelotco.com.au/podcast. Have an amazing week and I look forward to chatting to you again soon.