build your profitable product business with mel robbins thelotco business podcast
thelotco business podcast is dedicated to helping businesses in the fashion, retail and design industries not just survive but also thrive!! It’s a show that brings you tips, tricks and strategies to help you as an entrepreneur start, manage, and grow your creative business.
If you are a small business and feeling stuck on what to do next or how to actually kick start your idea, then tune in for some straightforward, practical business advice as well as interviews with inspiring females in the fashion, beauty and homewares space who will share not just what they do, but also how.
We cover marketing, finance, motivation, mindset and so much more. Walk away inspired to know how to start your own business or take these tips to help you grow and love the business you have now.
For coaching, courses and business advice with me check out link text or come say hi in the DMs on my socials @thelotco I can’t wait to help you guide you on your small business journey!!!
build your profitable product business with mel robbins thelotco business podcast
Mastering Shopify: Building High-Converting Websites with Anna from House of Cart.
In this podcast episode, I welcome Anna from House of Cart and we dive deeply into the world of Shopify and e-commerce. Anna, a Shopify expert, shares her journey from starting a children's clothing label to becoming a leading name in Shopify website design and email marketing.
We focus on the importance of theme selection, optimization, and customer journey to enhance the customers user experience (UX).
Anna's shares valuable tips on decluttering your website, utilizing call-to-action (CTA) buttons effectively, leveraging user reviews and social proof, and integrating essential apps like Klaviyo for email marketing and Tolstoy for interactive videos.
Tune in for actionable insights on how to improve your website navigation, product titles, and conversion rates through data analysis.
Don't miss the chance to learn how to elevate your Shopify store to the next level.
00:00 Introduction and Guest Welcome
00:43 Anna's Journey to Shopify Expertise
01:31 Empowering Female Entrepreneurs
03:08 Why Shopify is the Best E-commerce Platform
10:09 Optimizing Your Shopify Store
10:37 Choosing the Right Shopify Theme
14:24 Maintaining and Updating Your Shopify Theme
17:21 Effective Product Page Design
22:23 Streamlining the Online Shopping Experience
24:06 Optimizing Your Homepage for Better Conversion
28:49 Effective Product Page Strategies
31:02 Essential Apps for E-commerce Success
37:02 Understanding and Improving Conversion Rates
40:17 Balancing Business Operations and Growth
43:48 Final Thoughts and Contact Information
Get in touch with Anna at @houseofcart
Aggregated Core Web Vitals performance by Shopify:
https://performance.shopify.com/pages/theme-performance-data-table
Apps we recommended:
Tolstoy - Interactive video shoppable content to engage users.
Klaviyo - Email marketing automation for targeted campaigns and customer retention.
Judge.me or Okendo - Product reviews to build social proof and trust.
ReConvert or Selleasy - Post-purchase upsell app to increase average order value.
Lucky Orange - Heatmaps and session recordings to understand user behaviour and improve UI/UX.
I'm Mel Robbins! from @thelotco
Register for my FREE webinar here to help you Build a Thirving Product Business https://www.thelotco.com/trainingfree
And if you want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for specific help with Wholesale? Check out the Transform your Wholesale program
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years in Retail and Wholesale Sales and Marketing.
Grab my 8 step checklist on building a profitable product business.