Mastering the Messy Middle: Strategies for Business Growth

Ever feel like you’re doing all the things in your business—posting on socials, packing orders, launching products—but STILL not getting the results you want?

Yep. You're probably in the messy middle.
Not a newbie anymore, but not scaling like a pro just yet. And let me tell you, this stage is real and it's where so many product-based business owners get stuck.

In this episode, I’m pulling back the curtain and talking honestly about the awkward, in-between phase that no one really warns you about. This isn’t about shiny six-figure launches or starting from scratch—it’s about what happens in year two, or five, or even ten, when things just feel… stuck.

You’ll hear stories from real clients (shoutout to Mandy, Belinda, and Melissa!) and practical tools to help you stop spinning in circles and start making serious progress.

🎯 Here's what I dive into:

• What the messy middle really looks like (you’re probably in it if you’re listening 👀)
• Why knowing your numbers is non-negotiable (don’t worry, I make spreadsheets sexy)
• How simplifying your product range can skyrocket profits
• The power of planning vs. always reacting
• What it means to work ON your business, not just in it
• Why finding a community is the secret to keeping your head above water

This episode is jam-packed with real talk, tangible tips, and a gentle (but firm!) nudge to stop trying to do it all alone.

🛠️ Your Action Steps:

1. Identify ONE thing working well in your biz—and double down on it.
2. Let go of something that’s draining your time or energy (that product, that task, that channel 👋).
3. Screenshot this ep, DM me on IG @thelotco, and tell me the ONE thing you’re committing to this week. Let’s get out of the mess and into momentum, shall we?

You’re not broken. You’re not failing.
 You’re just in the messy middle. And trust me—there’s a way through.

💫 Mentioned in this episode:

• The Product Business Growth Club – Your go-to membership for support, community + monthly strategy.
• Boost Your Conversion Rate Toolkit – For those of you ready to level-up your website sales game.
• Roadmap to Profit – For product brands + retailers ready to scale sustainably.

✨ Loved this episode? Leave a review or share it with your biz bestie who’s stuck in the same place. Let’s grow together.